What is Yelp?
You are welcome to my Yelp (yelp.com) Review.
Yes, you are here because you want to know if you can get paid to write a review on Yelp?
This is a thorough and complete review of Yelp (yelp.com) Review.
First thing first, what is Yelp for? Is Yelp a Scam?
Yelp is basically a transnational enterprise that provides a platform for reviewing the local businesses by crowd-sourcing, i.e. the Yelp users can give their feedback in review and rating form on its social media networking website.
They have their headquarter in San Francesco, California, and was founded in 2004 by Russel Simmons and Jeremy Stoppelman.
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Yelp at a Glance
Type of Business: Public
Year Founded: October 2004; 14 years ago
Headquarters: 140 New Montgomery San Francisco, California, USA.
Founder(s): Jeremy Stoppelman (CEO), Russel Simmons
Industry: Local Search & Business Reviews
Products: Online advertising
What Is the Purpose of Using Yelp
The objective of setting up Yelp is to allow the review of restaurants by a community of forum members?
Users will then have the opportunity to read different reviews to be able to decide on their choice of restaurant to go for.
But it is now focused on various local business across the world as regards to your country or region. You can now review any local business for money as relating to your location and area.
How Yelp Derive The Company Name As “Yelp”
Stoppelman, originally the plan is to name the company “Yocal.”
But the domain name was not available. But another staff of the company David Calbraith came up with the name Yelp.
Mr. Stoppelman loved the name and decided to name the company Yelp to date.
Features of Yelp
All sorts of businesses like dentists, restaurants, salons, mechanics, etc., are added to their directory.
The users across the internet can review and share their experiences after using the services offered by these businesses.
Yelp also train small businesses to deal with their reviews and hold events for their authentic and top-notch reviewers so as to give them exposure to different enterprises.
How Much Yelp Advertising Will Cost You
Yelp will charge local advertisers about $600 per every 1,000 impressions (CPM – Cost per thousand impressions).
That is huge and very costly; because most online ads are sold for less than 50 cents per 1,000 impressions.
This implies that Yelp is charging small businesses over a thousand times more than the standard online rate.
Is Yelp Free for Business Owners?
As soon as you claim your free Yelp for Business, you will need to start Yelp Ads to reach those customers that matter to your business.
It has recently been proven in a recent BCG study that average business owners that advertise with Yelp gained average annual earnings of over $23,000 from Yelp.
This is far distance earnings from business owners who only use free Yelp for business.
So, it is better to advertise on Yelp to increase your revenues. Read more about these findings here on Yelp.
Cost of Getting Listed on Yelp
It is actually free to get listed on Yelp. But for you to be feasible and really expose your business it is better you opt for the “Enhance Profile” so that your business profile can be enhanced.
The lowest entry level for enhancing your profile will cost you a minimum of $300 per month.
Benefits of Using Yelp
This helps the community at large to find the best for themselves as these reviews give insight into the quality of services provided.
The rating system helps to compare, contrast, and decide what suits the consumers.
Is There Any Restriction of Users on Yelp?
Yelp is available in 15 languages and in 219 cities of 30+ countries all over the world like Hong Cong, Italy, Japan, Argentina, Australia, etc.
But it is only available in specific regions and is not yet available in all the countries across the globe.
What Products Does Yelp Sell or Promote?
Yelp provides public reviewing and rating of local businesses, Food restaurant reservations, Food delivery.
Is Yelp A Good Money Making Venture?
Paid review writing can be a source of money. But Yelp won’t provide the reviewers with any money for posting reviews. The platform actually discourages such practices.
What is Good About Yelp
- It can now be used home delivery of food from various places and to make restaurant reservations.
- Yelp provides the user with a wide range of options available and let them decide for themselves.
- It saves the time of users who want to find a place that offers good service.
Issues with Yelp
- There are numerous paid negative reviews that have been posted on the sites to defame ventures.
- Many of the reviews aren’t authentic
- Yelp has been accused of manipulating the reviews they crowdsourced in preference to their advertisers.
Who is Yelp for?
80% of Yelp users are audiences who want to make a purchase and seek out the reviews and ratings about the options available in the market.
44% of users visit the site as they intend to review and talk about their experiences as customers.
Can You Make Money Reviewing On Yelp?
The whole concept of yelp does not support or encourage being paid for reviews. One can use a feature, elite reviewers.
With posting lots of original, creative, and outstanding reviews, one can be a part of yelp's Elite Review circle.
It will still not pay you, but elite reviewers get a lot of perks, and they get to attend for free the business gatherings sponsored by Yelp so as to get exposure and know more businesses available.
However many people around have made this a source of income.
Many companies seek writers for positive reviewing as it may help them grow on a better rating.
This way of money-making is questionable on ethical grounds.
The paid reviews are not genuine and can mislead the viewers. It wastes the money and time of users who might have followed falsely reviewed businesses.
There are several vague adds online because of the clear description of the job of writing fake reviews might get business owners in trouble.
The business companies might not directly come to you for offering the job of writing reviews, but many in-between companies provide services of review writing.
They hire freelancers to write a review for their customer companies.
This way you might get paid for writing reviews for businesses you might not have experience with because if you try to visit the place before reviewing, it might cost you more than you are going to earn from it.
Yet one needs to appear real and authentic in their writings, and one can use the internet and former reviews as the source giving them insights.
It might take a little bit of your effort and research ability.
There is also negative review writing sponsored by the opponent or rival companies, but that might prove to be risky and more unethical as it can potentially just ruin the chances of a good business to grow.
Is There Alternative To Yelp?
It encourages the business owners to ask for feedback or advice which is exactly what yelp does not do.
Which provides a better way to deliver feedback. It gives the ‘not so good' reviews to the businesses to which they are addressed.
This allows the reviewer to share the experience with the selected family and friends network thus increasing the chances for review to be genuine.
Public/Online Opinion of Yelp
Yelp has been suffering from discrepancies like many legal suits for being anecdotal in their information and review system, degenerating popularity graph and many small-scale businesses fell imprisoned of it.
Alternatives of Yelp are up for grab as people are now preferring Yelp alternatives.
However, some of the experts still believe in the potential of Yelp.
Is Yelp Legit or Scam?
Yelp is not a scam for now. But it may become one with time.
It is not a scam because it is not a must you join the paid option; you can as well remain a free user of Yelp.
I will not advise anyone to pay for using Yelp.
Why would you burn out your precious time reviewing products and services on another platform; while you can create your website FREE and at no cost and making money reviewing the same products and services making a full-time income online?
One of the things I notice is also Yelp for business. It is not working out well to helping people leveraging as relate to their business.
Many people are migrating to another medium because they believe that Yelp is not working for them.
One primary reason why you cannot really on many of these platforms for making money is that you can easily be revoked, and your account get ban or terminated when you go against their policy even by mistakes.
This is why you must learn how to build your platform that will be your property where you can sell and promote anything you care for.
In my opinion, Yelp is not a scam by it is moving towards that. . .
Is Yelp Worth It?
What do you think of my Yelp Review? Do you think you can still get a paid writing review on Yelp?
Or, Is Yelp a Scam?
Though the website is legitimate, and I recommend Yelp for users as it can be informative, can help people connect to the community out there, and can widen our options available on the basis of honest feedback.
My only worry about Yelp is that how much money will it make on Yelp? Yelp can make you enough money that you call a business online.
This is why I am recommending my No.1 Online Business, please check it out.
Are you making money writing a review on Yelp already?
What do you think of my Yelp (yelp.com) Review?
So what do you use Yelp for? I will like to read your take on my comment area below.
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